WeJane explores what drives people. And thereby we often have a bit different view. Resulting in new perspectives for marketing, communication or innovation.

About WeJane

WeJane is different from most other research agencies.

• We combine experience in market research with experience in advertising.
• We are small and intend to remain small. Because we believe that personal
  commitment in all phases of a project delivers better results.
• We are inspiring, challenging and enthusiastic. With a distictive signature.
• We visualise where possible – by video, photographs or visualisers.
• We like a pragmatic approach. You won’t get long reports with us.
• We love crossing borders – via our international network or by strolling
  ourselves in supermarkets and shops abroad.
• Of course we a member of Esomar and Dutch MOA.
• Why we are named WeJane? We have a keen eye for gender differences. Not always
  though often relevant.

What we do

Understanding people; their behaviour, their considerations, their choices, their

ambitions. Creating insights that can make a difference for your brand, company or organisation.

In research we like to go beyond the traditional focusgroup. We’re standing with our feet in the clay with farmers to check their boots. We go shopping

with consumers, or stick our head in their freezer to see what kind of snacks they have in stock. Together with our clients we translate consumer stories into

concrete implications and actions. We like to think along, come up with ideas and stimulate. Enthusiasm is in our blood.

Great to let your thoughts run free. Stimuating ideas and structuring them into high potential concepts. We do it often and good.

We strongly believe that a picture tells a thousand words. That's why
we love to bring research alive
by means of involving short video edits.

Who is WeJane?

The story of Greet Sterenberg

I’m a sociologist and had a long and intensive career at Research International. I coordinated international research on consumer insights from food to mobile phones and everything in between. I was awarded for my work on different occassions. I’m analytical and pragmatic with a creative bite.

Founder and owner WeJane since 2007.

The large number of researches we did on food and health has influenced my own eating habits as well. For me each day starts with a smoothie – with a green touch. I’m sharper than ever.

I love to walk, and walk lots of miles. It empties my head and generates fresh toughts. While walking all elements of a project land. And of course I do think about private matters as well.

Talking about a loyal customer: here I am. For over 30 years I visit Agnes B when ‘in need’ for clothes. Some items I have bought more than once – exactly the same because they never go out of fashion. Me and my guy Martin – owner of Agnes B.

The story of Wendy Hesseling

After studying communication sciences I ended up in the wonderful world of advertising. Leo Burnett was my home for more than 20 years. Started of as researcher, then became strategy director. Leo Burnett contaminated me with the virus of conceptual thinking. It never went away. I am an intuitive and creative type of person but never loose sight of the goals.

Founder and owner WeJane since 2007.

Nothing is more intuitive than a horse. And that’s what makes it great company. Tara is my passion. She gives me peace of mind and inspiration – and lots of work as well.

My daughters, Lola and Fay. They make me discover new things. See with different eyes. And now and then push me to some serious selfreflection.

Feel good at the Landmarkt starts with grabbing a shopping cart; no need for a coin! When inside my senses take over my brains. Sometimes I regret that at the checkout.

Our network

For international research we partner with like-minded agencies abroad.

From Germany to the US. Researchers we all know personally. We know they are highly capable, very experienced, and have a keen eye for our clients demands.

For fresh perspectives we partner – where and if relevant – with creatives

we admire for their vision and skills. Like Bertil Dubach, a highly professional editor who earned his mark in tv, documentary films and advertising.

Or Raymond Waltjen – art director and photographer with a proven track record.