WeJane - Marktonderzoek en advies. Meer begrijpen door anders te kijken

We had the pleasure to conduct research for a big theme parc. We conducted focusgroups with visitors and non-visitors. And we also conducted interviews at respondents’ homes. And then you might discover things you’ll never find in a focusgroup. This is what we love.

Sometimes we have a project about a subject we’ve never thought of before. For instance how grated cheese in optima forma looks. We conducted group-discussions and got immersed in the wonderful world of grated cheese. A delicious project!

You always discover new things if you walk through Amsterdam. This very special store, a very special product, or a very special concept. Looking inspires. We wanted to share this with our clients. Our trendtours were a big succes. And we’re gonna do it more often. Walk of Jane.

Ter Beke is a big supplier of prepared meat products. What are the opportunities for meat products without meat? We researched this topic. Ter Beke acted.

We were happy to research fresh fish for Albert Heijn. How are people buying fish and can the fish shelf be improved? You’ll find the result in store. And what about fish and animal welfare? We did research on that topic as well.

A heavy subject. Why do people quit IVF treatment (while there is no medical reason) and decide not to realise their dream: a baby. We spoke with people in Russia, China, Brasil, USA, Germany and Holland. Findings are captured in a video edit.

Sanofi/Regeneron wanted to know the impact of rheumatic arthritis on patients’ lives. We visited RA patients, spent a day with them, doing what they did. Visit their physiotherapist, attend a concert, walking the dog or staying at home. In the Netherlands, France, Germany and the USA. We reported by documentary film, insightful and touching.

The wonderful world of tea. Moment for yourself, quaiity time with your kids, detox, good nightrest, indigestion, and more. We know all about it. Years we’ve been listening to consumers on tea – for lots of different tea brands; Zonnatura, Clipper, Piramide and more. In Holland and abroad.
It resulted in brand positionings, product ideas, packaging design and lots of inspiration.

Wouter de Graaf came to us with a question that made us happy; how can we make our Dutch doughnut better than it is already.
We generated insights on how to improve their product. After the Dutch doughnut we investigated more of their Dutch delights. Wouter de Graaf’s bakers scored. Happy bakers, happy retailers, happy consumers.

Research is not very common in the world of fashion. Coltex BV – owner of DIDI, Superstar en Steps – started the dialogue with clients and prospects. We talked with them in the stores about the collection, interior design, routing and communication. Findings were implemented on the spot. That’s what we like!

How do tenants experience the relationship with their Housing Corporation? How do they perceive Ymere? What could be better or different? We talked intensly with tenants and asked them to visualise their wishes and ideas. They did. Sharp and convincing.

An important targetgroup of Van Geloven are snack bar owners. To know them better and create involvement we initiated Het SnackGesprek (Snack Talks).
A panel of enthusiastic snack bar owners exchanging thoughts on subjects that matter to them ánd to Van Geloven.

Hoya wanted to know how opticians sell multifocal lenses. How do they advise their customers? What’s the conversation like? WeJane interviewed and filmed opticians in Italy, Hungary, Germany and The Netherlands. Food for thought and leads to optimise Hoya’s portfolio.

For Saffier De Residentiegroep we conducted research among
their clients – people living in residential care homes.
Older people, people suffering from brain disorders, and rehabilitatives. It was one of a kind. Respect for all inhabitants who gave their input. Their voice is heard.

Spotted/ june 2016
Riding through the Dutch landscape you might run into some pink hay bales. Your brains have to adjust. An initiative of Pink Ribbon to raise money for research on breast cancer. Good work, Dutch farmers!

Spotted/june 2016
A great idea from Saltwater Brewery in Florida. Sixpacks fish can eat. We hope this idea will be embraced and implied full scale.

How can Hessing Supervers take the lead in ready-to-cook vegetables? We explored eating habits and the role of vegetables. With consumers we scanned the vegetable & fruits area in store. It brought
new insights and ideas on how to optimise the fresh assortment.

Why are we called WeJane? Brains, brains, brains ...
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How can people be seduced to buy more fairtrade products? WeJane did research on knowledge, motivations and triggers to consider fairtrade. We visited supermarkets with consumers and found out what does and does not happen on shelf? Max Havelaar, Wereldwinkel en Fairtrade Original implemented our findings.

With Mora we did quite a few projects on new product development. Happas is one of the results. We learned that people (especially women) longed for a great snack without meat.
Mora’s product developers got started and after a while came up with a vegetable based oven snack. We tested them, tasted them
and fintuned them. Happas, Dutch tapas.

Duchenne muscular dystrophy is an incurable disease affecting primarily boys. Their muscles are deteriorating progressively.
Boys with Duchenne don’t grow old. We know Justus and Justus has Duchenne. We gladly advice Duchenne Parent Project on communication – for over 20 years already.

With A.Vogel we have a long and intensive relation. We had lots of groups discussions on health related issues; eye problems, ear problems, prostate problems.
Often we conduct research at their office – stimulating internal participation and commitment. By the way we learned a lot regarding our own health as well.

Zonnatura existed long before the health trend started. A strong brand with a loyal user group but a dusty image. We did quite some research for Zonnatura to find a way to attract new users. Zonnatura has grown from ‘the shelf for people with problems’ into a brand that grows and prospers. ‘Tasty by nature’ – so it is!

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Growing old ain’t fun. But we got hopeful while looking at Advanced Style. Style and personality
go beyond age. Thank you Ari Seth Cohen.

Spotted/ june 2016
This looks great! Fusion it is. One sushi donut for me please.

That’s right! We love our job and it shows.

Kortrijk Xpo organizes events – also for hairdressers. The number of visitors and participants
of Hairstyle decreased steadily. WeJane did reserach among hairdressers and based on their needs a whole new concept
was developped: The HairProject.

What tells more about women than their handbag? From Stockholm to Shanghai WeJane talked with women about their relation with and the content of their bag.
It was a WeJane initiative: Global Bag Stories. We shared our findings on Esomar and numerous other occassions. Curious? Mail to wendy@wejane.com for a summary.

The light bulb died. It’s all about LED. How do consumers experience this transition? For Philips Lighting we did research in The Netherlands, Germany, France and the US. How to draw consumers into a new era? The strategy was created in a workshop with international toppers of Philips Lighting.

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